about us
Welcome to Sonae Sierra’s Mall Activation. The strategic partner for your brand’s activation and presence.
Our team specialises in creating and executing personalised retail programmes and brand activation.
We ally vast experience in the mall sector with innovation, strategy and creativity to create contexts which boost brands, bring people together and create memorable experiences.
Rely on us to transform high-traffic spaces into powerful platforms for brand engagement and success. We create activations that leave a mark.
Where to find us
We are a global presence driving your brand!
With operations in 12 countries and 4 continents, we have a truly international footprint. That is how we can take your brand to the next level, with market information, scale and in-depth knowledge of consumers in every region. Wherever your brand is, we are there for you!
traffic
Prime locations with high footfall where people pass by and brands grow. This sums up Sonae Sierra’s Malls, where your brand gains visibility, awareness and sales performance.
Attracting new customers with Mundo Abreu / Expo Abreu
Since we’ve had Mundo Abreu and Expo Abreu corners in Sonae shopping centres, we’ve been able to attract new customers who initially didn’t visit the shopping centres to buy trips. As well as promoting our brand, we make the events more dynamic with quizzes, dancing and merchandising for visitors.
The success of the Bubblepicks and Sonae Sierra partnership
Bubblepicks found in Sonae Sierra’s ‘Mall Activation’ the ideal solution for temporary spaces. In December 2023, it broke sales records in its Pop-Up shops. In the last three years, it has been part of the ‘5% Best SMEs in Portugal’, with Sonae Sierra being essential to this success.
A successful partnership: Douro’s Flavours and Sierra Portugal growing together
Douro’s Flavours has developed a positive, win-win partnership with Sierra Portugal. Our journey has grown with the rigour and care also demanded by our partner. There is a care in pursuit of mutual success that calls to us and makes us want to work with a group that is not just about numbers, but about relationships.
Happy Cookie increases sales and visibility in Sonae shopping centres
Happy Cookie is present in three Sonae centres: NorteShopping, CC Vasco da Gama and CascaiShopping, which has increased visibility and facilitated customer access. Sales have doubled compared to the high street shops. We are pleased with the experience and the efficiency of the team responsible for the processes.
Dyson strengthens its presence in Portugal with a new store at Colombo
Dyson’s store in Colombo has boosted brand visibility, increased sales, and attracted more customers. The shopping center enhances interaction with products, improving customer understanding. Additionally, it fosters connections with other retailers, expanding Dyson’s presence in Portugal.
Brands With Us
Explore Our Featured Brands
